Effective Date: 6 October 2025
Company: Path Unity
Email: hello@pathunity.com
Website: www.pathunity.com
Jurisdiction: England & Wales

1. Introduction

Path Unity (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your data when you:

• Visit or interact with our website www.pathunity.com;

• Contact us via email, forms, or messaging platforms; or

• Engage with our services (consulting, AI, automation, design, or related work).

We act as both a data controller (for our own operations and marketing) and a data processor (when handling data on behalf of our clients).

2. Information We Collect

We collect personal data in the following ways:

2.1 Information You Provide Directly

When you:

• Contact us via forms, email, or chat;

• Subscribe to newsletters or updates;

• Engage our professional services; or

• Provide feedback or testimonials.

Examples include:

• Full name, company name, and role

• Contact details (email, phone number)

• Project or service details

• Billing or payment information

• Files, instructions, or content you choose to share

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and device information

• Browser type, version, and operating system

• Referring URLs and pages visited

• Date/time of access and session duration

We use this data to analyse traffic, improve site performance, and ensure security.

2.3 Information from Third Parties

We may receive information from:

• Service providers (e.g., payment processors, analytics platforms)

• Publicly available sources (e.g., LinkedIn, business websites)

• Partners or affiliates who refer you to us

3. How We Use Your Information

We process your personal data for the following purposes:

PurposeLegal BasisExampleTo provide and manage our servicesContractual necessityDelivering automation or AI systems under a client agreementTo communicate with youLegitimate interest / consentResponding to enquiries, updates, or scheduling callsTo process payments and accountingLegal obligation / contractIssuing invoices and managing billingTo improve our website and servicesLegitimate interestAnalysing usage and optimising user experienceTo market and promote our servicesConsent / legitimate interestSending newsletters, campaigns, or case studiesTo comply with legal obligationsLegal obligationRecord-keeping, tax compliance, or regulatory requests

We will not sell, rent, or trade your personal data under any circumstances.

4. Data Sharing & Disclosure

We only share data with trusted third parties when necessary for our operations:

• Service Providers – hosting, analytics, payment, and email systems (e.g., Google, Framer, Stripe, Notion, or n8n instances).

• Professional Advisors – accountants, lawyers, or insurers bound by confidentiality.

• Regulators or Authorities – when required by law or legal process.

All third-party providers are carefully selected and bound by contractual data protection obligations consistent with UK GDPR.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements.

• Client records: retained for 6 years after contract completion.

• Marketing contacts: retained until you unsubscribe or request deletion.

• Analytics data: retained up to 24 months (aggregated or anonymised).

After this period, data is securely deleted or anonymised.

6. International Transfers

We primarily store and process data within the United Kingdom or the European Economic Area (EEA).

If we transfer data outside these regions (e.g., using cloud tools like Google, Framer, or AI APIs hosted in the US), we ensure adequate safeguards such as:

• UK/EU adequacy decisions, or

• Standard Contractual Clauses (SCCs).

You may request a copy of these safeguards at any time.

7. Data Security

We implement robust technical and organisational measures to protect personal data, including:

• Encrypted data storage and transfer

• Access controls and authentication

• Regular backups and audits

• Staff confidentiality agreements

However, no online system is entirely secure, and we cannot guarantee absolute protection against all cyber risks.

8. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Access – Request a copy of your data.

• Rectification – Correct inaccurate or incomplete data.

• Erasure – Request deletion (“right to be forgotten”).

• Restriction – Limit processing under certain circumstances.

• Portability – Obtain and reuse your data for other services.

• Objection – Object to processing based on legitimate interests or marketing.

• Withdraw Consent – Withdraw consent for communications or marketing at any time.

To exercise these rights, email hello@pathunity.com with your request.
We will respond within 30 days unless complex circumstances require more time (in which case you will be notified).

9. Marketing Communications

We may send you newsletters or updates about our services if you have opted in or if we have a legitimate interest (for example, following an enquiry).

You can unsubscribe anytime using the link in our emails or by contacting us directly.

10. Cookies & Tracking

Our website may use cookies and similar technologies to:

• Remember user preferences;

• Improve site performance; and

• Collect anonymised analytics.

You can control cookies through your browser settings or via our Cookie Banner.
For full details, please see our Cookie Policy.

11. Data Processing for Clients

When we process personal data on behalf of clients (e.g., through automation, AI, or analytics workflows):

• We act as a data processor, and the client remains the data controller.

• We process only per the client’s written instructions.

• We implement equivalent technical and security standards to protect the data.

• On contract completion or termination, data is deleted or returned as agreed.

12. Children’s Privacy

Our website and services are not intended for individuals under 18.
We do not knowingly collect personal information from minors.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our operations.

The “Effective Date” at the top will indicate the latest revision.
If the changes are material, we will notify users by email or via our website.

14. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your data, please contact:

Path Unity
Email: hello@pathunity.com
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk